Innovations & Technologies Being Used at the 2023 FIFA Women’s World Cup
While the FIFA Women’s World Cup Australia & New Zealand 2023 rolls along, we want to spotlight the technologies FIFA is utilizing during this year the event.
Through the power of technology, FIFA is elevating the football experience at the FIFA 2023 Women’s World Cup. By strategically implementing and leveraging a range of cutting-edge technologies, FIFA aims to enhance the football experience for fans both on and off the pitch. Check out the technologies being used below ⬇️.
Technologies Being Used:
Semi-automated offside technology –
Semi-automated offside technology is a support tool for video match officials and on-field officials to help them make faster, more reproducible, and more accurate offside decisions.
The new technology uses 12 dedicated tracking cameras mounted underneath the roof of the stadium to track the ball and up to 29 data points of each individual player, 50 times per second, calculating their exact position on the pitch. The 29 collected data points include all limbs and extremities that are relevant for making offside calls.
Video Assistant Referee (VAR) –
A video assistant referee (VAR) system is a support tool for officials. The use of video match officials (VMOs) in football was included in the 2018/2019 edition of the Laws of the Game and was successfully used at the 2018 FIFA World Cup™. Since then, the system has been implemented in over 100 competitions worldwide.
The VAR team supports the decision-making process of the referee in four match-changing situations:
- Goals and offenses leading up to a goal
- Penalty decisions and offenses leading up to a penalty decision
- Direct red card incidents only (not second yellow card/caution)
- Mistaken identity
Throughout a match, the video assistant referee team constantly checks for clear and obvious errors related to these four match-changing situations. The VAR team communicates with the referee only for clear and obvious mistakes or serious missed incidents.
FIFA Player App –
The app is based on input from professional players, in collaboration with FIFPRO, the global representative of professional footballers, and will give each player the opportunity to access their individual player-performance data shortly after each match.
The FIFA Player App will provide the opportunity for each player to access their individual player-performance data shortly after each match. The data collected includes the following:
- Enhanced football data metrics
- Physical performance metrics
- Enhanced Football Intelligence metrics
This data is synchronized with match footage to enable players to watch all key moments of their own performance in detail, using different camera angles. Additionally, multiple action photographs taken during key moments of each FIFA World Cup™ match will be made available to each individual player.
Goal-line technology –
Goal-line technology is a technical means of instantly determining whether the whole of the ball has crossed the goal line. Goal-line technology continues to be a staple in the football world since it was first implemented in 2014.
The technology must provide a clearly indicate whether the ball has fully crossed the line. This information will serve to assist the referee in making their final decision. The information is transmitted within one second which ensures an immediate response from the referee. Only the match officials receive the signal on their watches. The system uses 14 high-speed cameras mounted on the catwalk of the stadium/under the roof. The data from the cameras is used to create a 3D animation to visualize the decision to the fans on TV and on the giant screen inside the stadium.
Football Data Ecosystem –
It’s a complex network of several data sources, data processors, and distribution layers providing consistent and high-quality data to all relevant stakeholders. The basis is the FIFA Football Language, a blueprint for how FIFA analyses football. The language breaks down each area of the game in detail and provides operational definitions and multiple video examples to clearly define each action, which includes data for every action during the match, such as passes, shots, substitutions, decisions of the match officials, and many more.
Globant & FIFA+ –
Globant, a digitally native company known for innovative technology solutions, is supporting and sponsoring the FIFA Women’s World Cup Australia and New Zealand 2023. This partnership stems from the collaboration between Globant and FIFA, with the shared goal of enhancing the FIFA+ streaming platform and supporting FIFA’s flagship global events.
The FIFA-Globant partnership aims to create fresh opportunities for fans to engage with their favorite sport while empowering more women and young girls to support, participate and excel in any area they are passionate about, even those dominated by men.
Martin Migoya, Co-Founder and CEO of Globant expressed his pride in supporting the FIFA Women’s World Cup. He stated, “We are proud to support the FIFA Women’s World Cup and look forward to using our deep technical expertise to help elevate the experiences of fans from all over the world. With this sponsorship, we will also be able to simultaneously further our company goal of creating space for women to pursue their dreams and achieve in every industry – from technology to sports and beyond.”
At Sports Innovation X (SIX), our mission is to actively drive the integration of innovative technologies into sports, paving the way for unparalleled advancements. We love seeing when new tech is implemented into sports, especially when its end goal is to improve the sport and enhance the overall experience.
Whether you are an innovative tech company, a dedicated sports professional, or a forward-thinking team in the sports industry, we invite you to reach out to us at email@example.com to explore collaborative opportunities that can revolutionize the way we experience and engage with sports. Together, let’s shape the future of sports through cutting-edge solutions and visionary thinking!
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