Did you know that Sports Innovation X (SIX) officially works within the NIL (name, image, likeness) space? We are actively working with athletes, teams, and companies within the college sports arena to help players score a NIL deal when getting into college.

NIL, you ask? NIL refers to the way in which college athletes can receive compensation while playing college sports. “Using” an athlete’s NIL would involve a brand leveraging their name, image, and/or likeness through marketing and/or promotional endeavors.

The NCAA officially made it legal for athletes to profit off of their NILs on July 1, 2021. Since this initial passing, states have begun to pass their own laws detailing the rules for athletes that attend colleges in their state. Universities have also begun to produce rules and programs for their student-athletes.

If you have questions or want to learn more about participating in NIL deals, reach out to us at SIX for more guidance!

Name, Image, Likeness (NIL)

#SportsInnovationX #SIX #NIL #CollegeSports #CollegeFootball #Sports #Athletes #Teams #SportsTechnology #SportsInnovation #SportsTech #NCAA #StudentAthletes  


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