DJ Dozier
DJ is a former NCAA Football Champion (Penn State, Heisman Trophy Candidate, 1st Team Collegiate All American). He was an NFL 1st round running back (Minnesota Vikings/ Detroit Lions); and MLB outfielder (New York Mets) and is part of a select group of only 27 athletes to ever play in the NFL and MLB. He has 24 years of business development, marketing, and business strategy and serves as SIX’s Principal Consultant. He is an author (link to Decide to Dominate book here), former marketing director of a global sports brand, and has a B.S. in Commercial Recreation, Hospitality, & Tourism from Penn State University.
Michael Weatherly
Michael is a former collegiate athlete playing baseball at Virginia Wesleyan University and is the Founder and Chief Tech Scout at SIX. He has three bachelor’s degrees, an MBA (IT) and a PhD (Business Management). He has 20+ years of sales, marketing and technology experience and is a serial entrepreneur and owner of multiple million-dollar businesses (e.g. C5BDI and Ecco Adesso). Michael believes wholeheartedly in giving back to the community and is an avid philanthropist through organizations like Vet First, Inc.
Cait Stewart
Cait Stewart is a former collegiate athlete playing softball at Marshall University and Virginia Wesleyan, passionate about the fusion of sports, health, and business. With a strong foundation in Sports Management from Virginia Wesleyan, Cait brings a unique blend of expertise and vision to the team at Sports Innovative X. As a dynamic advocate for health, performance, and collaboration, Cait embodies the ethos of Sports Innovative X, where every achievement becomes a stepping stone to even greater possibilities.
James Mershon
James Mershon leverages 34+ years of athletic, academic, and C-Suite business intelligence having driven $1.81 billion in awarded ceiling since 2017 for 200+ clients supporting 500+ customers, inclusive of Human Performance Optimization, U.S. Government, and AgriBusiness verticals, all in support of his Partnerships Expert role here at Sports Innovation Xcelerator (SIX). As a tactical athlete veteran leader with the U.S. Navy, Mr. Mershon contributes a forward leaning work ethos and perspective to our global sports market. His prolific business development, marketing, and sales competencies, coupled with his depth of business acumen aligned to Name, Image, Likeness (NIL), venture capital, partnership, and opportunity development directly accelerates return on investment (ROI) throughout, bridging gaps that propel year-over-year product/service reach, long-term client relationship, lucrative annual revenue glideslopes, and optimal customer satisfaction.
Haley O’Connor
Haley O’Connor is a former collegiate athlete playing Lacrosse at Old Dominion University, continuously evolving her passion for sports and health performance strategically aligned to Sports Management. Her forward leaning work ethos is a significant contribution to our dynamic work environment, helping to drive opportunities for our seasoned clients and sports customers up and down the international marketplace. Leveraging her Sports Management background, Haley serves as a bridge between innovative technology companies and professional and collegiate athletes and sports teams. At SIX, she provides first hand trusted relationships with university and professional sports organizations and athletes to support our team and serves as a trusted advisor and tech scout for all things sports related.
Haley Goins
Haley is the Director of Marketing here at Sports Innovation X. She majored in both Advertising and Studio Art with a dedicated passion for marketing and all things creative. With 8+ years of experience in graphic design and creative direction through agency work, real estate, and hospitality & tourism industries, Haley is excited to dive into the sports & technology world helping SIX reach new connections.
