Sports Innovation X (SIX) is a first of its kind sports strategic planning, marketing and consulting firm. SIX serves as a bridge between innovative technology companies and professional and collegiate athletes and sports teams. At SIX, we provide firsthand trusted relationships with university and professional sports organizations and athletes. Through these relationships, we serve as a trusted advisor and tech scout for all things sports related. This valued partnership allows us to discover and interrupt requirements, capability gaps and the needs of both teams and players. With that knowledge, we then leverage our innovative ecosystem to present the best fit solution to meet the demand.


A world in which athletes and teams perform at their very best through the empowerment of next generation technology.


To boost the overall health and performance of athletes worldwide, while increasing revenue for small businesses and sports teams.


The SIX Team

Meet some of the faces behind SIX.

DJ Dozier
Michael Weatherly
Haley Goins


We serve league leadership, teams, owners, players, associations, universities and channel partners. Services include:

Equity Play
Fan Experience & Engagement
Marketing & Sales


We partner with emerging tech firms and offer:

Strong Customer Focus During Assessment & Planning Phase
Product Education & Match Based On Customer Requirements
Opportunity Identification (Opp ID)
Warm Decision Maker Contact & Introductions
Develop, Manage & Implement Influencer Network
Marketing/PR Campaign Strategy & Alignment
Sales Growth Development Beyond Initial Sale


Human Performance

IT / Analytics

Medical Technology


Marketing and Sales


Green Energy / Facilities


The Story

SIX’s Founder Michael Weatherly started a similar business venture in early 2017 (C5BDI) in the government tech space. C5BDI has thrived and secured 400+ connections (resulting in contracts) for gov’t customers and small businesses. While identifying US Gov’t challenges and tech needs, the use case for a similar model in the sports world kept emerging. Because C5BDI focuses solely on dual use tech for gov’t purposes, the need for a similar company with a sports focus was constantly present, and thus in 2021, Sports Innovation X was born. Michael knew DJ from previous business engagements and called him right away to team up on this new venture. SIX is making major headlines in the sports tech arena and forming lasting connections for innovative small businesses in both the collegiate and professional sports world. Contact us today to learn more about how we can support your organization.



News and updates from Sports Innovation X

Innovations & Technologies Being Used at the 2023 FIFA Women’s World Cup

While the FIFA Women’s World Cup Australia & New Zealand 2023 rolls along, we want to spotlight the technologies FIFA is utilizing during this year the event. Learn about the innovative tech being used in our spotlight post here.

Exciting Announcement: Join Our Partnership with Atley Wiese Racing!

Ladies and gentlemen, start your engines and get ready for SIX’s exciting new partnership with Atley Wiese Racing, an exceptional young talent making waves in the world of racing! But his talents don’t end there! Off the track, you can find him showcasing his skills behind a microphone, announcing racing and other sporting events with Intensity Broadcasting. Check out more of his impressive career highlights in our spotlight post here.

SIX Empowers Penn State Athletes with Cutting-Edge Infrared Technology!

ANNOUNCEMENT!! We are excited to announce that, alongside our client, we have been able to bring new technology to EVERY student-athlete at Penn State University! These garments are weaved with infrared technology to improve performance, recovery, and sleep improvement. Learn more about this important partnership here!


Contact Us

Thanks for your interest in Sports Innovation X. Please use the following information to contact our team.


4646 Princess Anne Road
Suite #105, Room #4242
Virginia Beach, VA 23462

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Working hours

Monday – Friday:
07:00 – 21:00

07:00 – 16:00

Sunday Closed

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