Sports Innovation X (SIX) is a first of its kind sports strategic planning, marketing and consulting firm. SIX serves as a bridge between innovative technology companies and professional and collegiate athletes and sports teams. At SIX, we provide firsthand trusted relationships with university and professional sports organizations and athletes. Through these relationships, we serve as a trusted advisor and tech scout for all things sports related. This valued partnership allows us to discover and interrupt requirements, capability gaps and the needs of both teams and players. With that knowledge, we then leverage our innovative ecosystem to present the best fit solution to meet the demand.


A world in which athletes and teams perform at their very best through the empowerment of next generation technology.


To boost the overall health and performance of athletes worldwide, while increasing revenue for small businesses and sports teams.


The SIX Team

Meet some of the faces behind SIX.

DJ Dozier
Michael Weatherly


We serve league leadership, teams, owners, players, associations, universities and channel partners. Services include:

Equity Play
Fan Experience & Engagement
Marketing & Sales


We partner with emerging tech firms and offer:

Strong Customer Focus During Assessment & Planning Phase
Product Education & Match Based On Customer Requirements
Opportunity Identification (Opp ID)
Warm Decision Maker Contact & Introductions
Develop, Manage & Implement Influencer Network
Marketing/PR Campaign Strategy & Alignment
Sales Growth Development Beyond Initial Sale


Human Performance

IT / Analytics

Medical Technology


Marketing and Sales


Green Energy / Facilities


The Story

SIX’s Founder Michael Weatherly started a similar business venture in early 2017 (C5BDI) in the government tech space. C5BDI has thrived and secured 400+ connections (resulting in contracts) for gov’t customers and small businesses. While identifying US Gov’t challenges and tech needs, the use case for a similar model in the sports world kept emerging. Because C5BDI focuses solely on dual use tech for gov’t purposes, the need for a similar company with a sports focus was constantly present, and thus in 2021, Sports Innovation X was born. Michael knew DJ from previous business engagements and called him right away to team up on this new venture. SIX is making major headlines in the sports tech arena and forming lasting connections for innovative small businesses in both the collegiate and professional sports world. Contact us today to learn more about how we can support your organization.



News and updates from Sports Innovation X

PGA Tour, DP World Tour, and LIV Golf Unite in Historic Merger!

In a groundbreaking development, the PGA Tour, DP World Tour, and LIV Golf League have come to an agreement to merge and forge ahead in a larger commercial venture, as announced by the circuits on Tuesday. This remarkable partnership is being hailed as a “landmark agreement” on a global scale. Learn more about this new merger in our spotlight post here!

Innovative Sports Consulting Firm Empowers Athletes and Boosts Business Revenue

Sports Innovation X (SIX) is a consulting firm that bridges the gap between innovative tech firms and professional and college athletes and sports teams. We have trusted relationships with top sports organizations, allowing us to offer invaluable advice and guidance […]

Connect Your Technology with Athletes and Sports Teams through Sports Innovation X

Bring Your Sports-Sector Ready Technology to the Forefront with Sports Innovation X. Our mission is to help small businesses that have innovative tech connect with athletes and teams who could benefit from using it.


Contact Us

Thanks for your interest in Sports Innovation X. Please use the following information to contact our team.

4646 Princess Anne Road
Suite #105, Room #4242
Virginia Beach, VA 23462


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Working hours

Monday – Friday:
07:00 – 21:00

07:00 – 16:00

Sunday Closed

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