Sports Innovation X (SIX) is a first of its kind sports strategic planning, marketing and consulting firm. SIX serves as a bridge between innovative technology companies and professional and collegiate athletes and sports teams. At SIX, we provide firsthand trusted relationships with university and professional sports organizations and athletes. Through these relationships, we serve as a trusted advisor and tech scout for all things sports related. This valued partnership allows us to discover and interrupt requirements, capability gaps and the needs of both teams and players. With that knowledge, we then leverage our innovative ecosystem to present the best fit solution to meet the demand.


A world in which athletes and teams perform at their very best through the empowerment of next generation technology.


To boost the overall health and performance of athletes worldwide, while increasing revenue for small businesses and sports teams.


The SIX Team

Meet some of the faces behind SIX.

DJ Dozier
Michael Weatherly


We serve league leadership, teams, owners, players, associations, universities and channel partners. Services include:

Equity Play
Fan Experience & Engagement
Marketing & Sales


We partner with emerging tech firms and offer:

Strong Customer Focus During Assessment & Planning Phase
Product Education & Match Based On Customer Requirements
Opportunity Identification (Opp ID)
Warm Decision Maker Contact & Introductions
Develop, Manage & Implement Influencer Network
Marketing/PR Campaign Strategy & Alignment
Sales Growth Development Beyond Initial Sale


Human Performance

IT / Analytics

Medical Technology


Marketing and Sales


Green Energy / Facilities


The Story

SIX’s Founder Michael Weatherly started a similar business venture in early 2017 (C5BDI) in the government tech space. C5BDI has thrived and secured 400+ connections (resulting in contracts) for gov’t customers and small businesses. While identifying US Gov’t challenges and tech needs, the use case for a similar model in the sports world kept emerging. Because C5BDI focuses solely on dual use tech for gov’t purposes, the need for a similar company with a sports focus was constantly present, and thus in 2021, Sports Innovation X was born. Michael knew DJ from previous business engagements and called him right away to team up on this new venture. SIX is making major headlines in the sports tech arena and forming lasting connections for innovative small businesses in both the collegiate and professional sports world. Contact us today to learn more about how we can support your organization.



News and updates from Sports Innovation X

Get Ready to Rumble at the 33rd Annual NHSCA High School Nationals – The Ultimate Celebration of Youth and High School Athletics!

To any of you who enjoy a good wrestling match — just a quick follow-up to remind you that the 33rd Annual NHSCA High School Nationals are right around the corner! From March 24th to 26th, the best high school wrestlers from around the country will converge on the Virginia Beach Sports Center to compete for the title of High School All-American.

March Madness Starts Tomorrow!

Basketball fans, get ready because March Madness is almost here! Starting TOMORROW, March 14th, the biggest college basketball tournament in the country will kick off, and we can’t wait to see which team comes out on top.

Revving Up for F1 2023: Small Businesses Drive Innovation on the Track

Did you catch the start of Formula 1 (F1) 2023 this past Sunday? If not, don’t worry – we’ve got you covered! As the season gets underway, we’re excited to see what’s in store for the future of F1 racing, and we can’t wait to see the impressive technology that small businesses will bring to the track. Learn more about F1’s 2023 season in the post here!


Contact Us

Thanks for your interest in Sports Innovation X. Please use the following information to contact our team.

4646 Princess Anne Road
Suite #105, Room #4242
Virginia Beach, VA 23462


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Working hours

Monday – Friday:
07:00 – 21:00

07:00 – 16:00

Sunday Closed

Our socials